CURLiCUE Curl Balm 200ml

The Curly Girl Method (CGM) is comprised of a set of rules which people follow to enhance their natural wave, curl, or coil pattern, and reduce frizz, damage, breakage, and dryness. In simple terms, the Curly Girl Method centers around avoiding ingredients that can negatively affect curls, and adding ingredients that can hydrate, condition, repair, and enhance.

The three most incremental factors that make a product Curly Girl Friendly are the exclusion of silicons, sulphates, and drying alcohols.

The method revolves around a few key pillars, which drive the exclusion of those ingredients;

1) Not using ingredients that build up on the hair or require ‘harsh’ soaps or surfactants to remove them.

This brings to mind the typical silicones that can build up on the hair but can also include a range of other ingredients, such as waxes and mineral oils, that individuals may avoid based on the degree to which they follow this method. These are avoided as CMG does not use Sulfates to remove these products.

2) Not over-cleansing the hair with traditional shampoos that can dry out or strip the hair, via surfactants such as Sulfates.

This can also include avoiding the use of surfactants that are traditionally labeled as gentle in the hair care community. The reasoning behind this difference of opinion comes from the basis that Curly Girls do not apply any products that build up on the hair, so only need very gentle cleansing to wash and refresh the hair, rather than cleansing agents that aim to remove products build-up, styling agents, silicones, waxes, etc.

3) Hydration, hydration, hydration!

This method praises the scalp's natural oils and focuses heavily on hydrating hair that is textured or dry inherently. This is yet another reason that drying ingredients, such as drying alcohols and cleansing agents, are strictly avoided.